Multi-Channel Strategies to
Transform your Design Business
3:00pm - 4:00pm: Free TIDC Tour
4:00pm – 5:00pm: Panel
5:00pm - 7:00pm: TIDC Holiday Reception
*1.0 IDCEC CEU Credit*
Toronto International Design Centre
6900 Airport Road * Mississauga, Ontario
Includes seminar ticket & Holiday reception
In today's economy, ongoing business transformation has become a necessity. Join our panel of industry trailblazers for a deep dive into the world of multi-channel design firms.
Learn the secrets of how these designers expanded their firms into the retail, commercial, and hospitality channels.
In this session, our panelists will share:
The steps you can take to successfully shift sectors in the design industry
How expanding to different channels can make your business more profitable
Marketing and business development strategies to employ as you shift your business
Why ditching single-source income streams is necessary for sustaining the growth of your firm
How systems and templates translate between each design channel
The learning curve and skill-building needed to take the leap from residential to retail/hospitality design
How to avoid common pitfalls before you take the leap
In the ever-evolving design industry, are you ready to transform your business?
Michelle Mawby, NCIDQ, ARIDO, BCIN - Founder of Lucid Interior Design and Principal at Georgian Design Build
Eric McClelland, NCIDQ, ARIDO - Principal Designer at Fleur-de-lis Interior Design
Erika Floysvik, Founder & Managing Principal at FIA Interiors & Architecture
Building + Retaining
a Diverse Design Team
EVENT POSTPONED TO
How to Utilize PR and Influencer Strategies
03.27.2023 / 1:00pm – 2:00pm
Toronto International Design Centre - 6900 Airport Road * Mississauga, Ontario * L4W 1E8
Jennifer will teach you the four steps to become a media go-to expert.
Learn how to land television, radio and print media exposure with confidence, then leverage those appearances across your platforms and partnerships!
Master the art of the pitch by discovering what media outlets want, who you should pitch to, and how to pitch your business effectively.
This interactive workshop will include opportunities for attendees to dive deeper into their company's purpose and learn how to leverage their unique perspective!
Futureproof Your Business
06.08.2023 / 6:00pm – 8:00pm
The Collective Workspace - 14 Leswyn Road * North York, Ontario * M6A 1K2
Running a successful design business can be a daunting endeavour, but have you considered what comes next?
Join us as our panel discusses their experience in building, sustaining and positioning a design business with the future in mind.
Learn how to develop and recruit a team that will grow with you, and what preparations you need to make for a successful exit.
Find out how our panelists are navigating the different stages in their careers from one generation to the next.
This session will focus on helping you determine your next steps to futureproof your business.
Moderated by: Marla Baker, Business Development Specialist & Founder of MarlaBaker.ca
Trevor Kruse, Registered Interior Designer NCIDQ and
CEO of Interior Designers of Canada (IDC)
Stacey Cohen, Designer and Principal of Stacey Cohen Design
Samantha Sacks, Principal Designer of Sam Sacks Design Inc.