WORKSHOP:
How to Utilize PR and Influencer Strategies

If you haven’t been using the media to increase your visibility, influence and revenue, take a pause and figure out why. Media is a lead magnet for your business and is free! Maybe you don’t know where to start, which producers and reporters to pitch and you don’t have time to waste spinning your wheels trying to figure it all out. On top of that you question whether you are newsworthy and wonder if anyone wants to hear your story or perspective. We will cover:

Why having a media mindset is so important for your PR strategy:
If you have been following my business journey, mindset has always been first - strategy second. In fact we incorporated mindset training into classes for our spring cohort of Media Success Coaching and the results speak for themselves. 10 out of 10 clients have landed media interviews. In the last 11 weeks clients have booked a total of 22 interviews!

Four steps to becoming the media’s go-to expert:
Landing media can be a complete guessing game if you don’t have direction. I will walk you through a proven plug and play formula that can help your business get featured on shows like Breakfast Television, CP24, Cityline and more. It’s the same formula we have used to help over 70 women entrepreneurs in the last three years.

How to use media as a lead magnet to increase your visibility, influence and revenue
If you are not leveraging your thought-leadership no one will ever know how awesome you are and that you serve with purpose and passion. This is also true for media interviews. Your interviews will literally disappear into a black hole (the internet) and get crowded out by all the noise. I’ll walk you through eight ways to leverage your interviews that can help grow your business to multiple-six figures.

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$30.00 + HST

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